Variable Data Printing

Variable-data printing (VDP) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing press. This process uses information from a database or external file. S&S has a great deal of experience in producing “VDPOP” (variable data point of purchase) products which allows us to simplify the complexities related to this method of printing for our clients.

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